Previously a fine art consultant and marketing expert retained by top international corporations, Beth Ann Shepherd discovered her love for the finest things while working with Christie’s International Auction House. Her initial design development, however, started much earlier with The Ritz-Carlton Hotel Company.
“Acting as client liaison and press agent for Christie’s VIP clients, I realized a need for follow through after purchases were made at auction. Many clients, who became close friends, asked for input and thoughts on where to place their new Jasper Johns print or the Picasso sketch or the Remington sculpture just purchased,” says Beth Ann.
“I thought, ‘incredible!’ They are asking for input on where to place these fine objects; they do not have a place selected? There is something to this….I later took that role of consultancy into the ever-expanding California real estate market and started DRESSED.”
Prior to fine arts, Shepherd worked for The Ritz-Carlton Hotel Company. Dividing time between the corporate design department and the global marketing department, she coined the term “smart, savvy, sophisticated,” for those smart enough to use Dressed home staging. “When Ritz-Carlton designs a property, whether in Osaka, San Fran or Barcelona, they use simple, sophisticated basics and bring eclecticism to each guest room. We do the same for home sellers: simple designs with fresh, hip luxury elements to tie in the local vibe. Hospitality wise, W Hotels and Ian Schrager Properties do a great job in this arena.”
Shepherd has worked closely with art clients and celebrities including Eric Clapton on the world-record-setting auction of his prized guitars. She also worked hand-in-hand with Bernie Taupin and his lyrics to the world’s top-selling single, Candle In The Wind, which Taupin wrote in 15 minutes for Elton John (in honour of the late Princess Diana) and later auctioned for charity. Shepherd led the West Coast effort for the global auction of the Personal Property of Marilyn Monroe, as well, as planned a luncheon for Lady Margaret Thatcher.
Shepherd carries her impeccable client services into Dressed, now assisting luxury home owners and celebs like Christina Ricci; Fergie from The Black Eyed Peas; Josh Duhamel; Keenan Ivory Wayans; Candy Spelling and more, to sell their homes more quickly and for more money.
Shepherd has lived in London, New York, Aspen, and Los Angeles.
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